Top 10 PR Tips
1) Talking about PR isn't as good as actually creating some PR. Waiting for the best story to happen can take some time, it is better to get something published
2) Produce an ongoing stream of relevant PR for editors seeking your content
3) Read the forthcoming Features lists and produce PR relevant to the feature
4) Use a PR company who can make something interesting out of your product or service
5) Use pictures to help Editors to visualise your product's uniqueness
6) "Less is Best" PR companies are good at being brief and to the point
7) Consider recycling old PR with a new slant
8) Good PR agencies can write an interesting story by interviewing your customers
9) Testimonials with interesting pictures are like gold, and you can use them for both PR and providing to prospects
10) Measure your PR by the clippings, but allow time for publication